India’s largest lifestyle platform, MensXP launched the first edition of week-long festival shopping extravaganza, the MensXP Newhood Shopping Festival from October 14, 2020. The festival encourages modern men to cut through the clutter of the overtly populated ecommerce landscape and find the most desired and unique products across fashion, grooming, gifting and other exciting categories in a seamless and curated experience.
The week-long festival will showcase MensXP;s wide range of stylish festive curations with its evergreen products ranging from premium skincare and grooming products, barware, party starter kits, festive fashion, footwear and other premium yet affordable products for the modern men thoughtfully curated for their evolving needs.
Along with a suite of its own direct to consumer brands like MensXP MUD, MensXP Basics, the MensXP platform hosts a wide range of brands including Arata, Ayca, Son of a Noble, The UoMo Co, Fancy Pastels, Fighting Fame, Dmodot, SKO, Sevdah, Rare Planet, Microsoft, SockSoho, Jimmy's Cocktails, Phy, Freecultr, Neeman's, Marshall, Hoofs, Crust and Brandless among others.
The MensXP Shop hosts over 250 premium brands with over 20,000 carefully curated products from homegrown labels. It has emerged as the most sought after fashion destination for Indian men within just a year of its launch.