Metro Shoes, the contemporary Indian fashion footwear and accessories brand, released a digital campaign urging customers to get vocal about going local.
Make in India initiative by Metro Shoes echoes the sentiments of every Indian- to produce locally, and to wear what is local so that more and more Indians get jobs at the grass-root level.
Started in the year of liberation, 1947, Metro Shoes, opened its doors to the public in Colaba, Mumbai. Since then, it has catered to the diverse footwear needs of India and become a household name with over 218 stores across 115 cities. In its latest digital campaign, Metro Shoes, thanks the Indian artisans for being a part of its Swadeshi journey and urges customers to support local homegrown Indian brands during these trying times.
Over the past seven decades, the company and the brand have become synonymous with unmatched quality, skilled craftsmanship, and high-fashion products in the footwear industry. As a brand that was established in the post-independence era, Metro holds the Swadeshi movement very close to its core.