Myntra has collaborated with Royal Challengers Bangalore (RCB) to be their exclusive fashion partners for the T20 cricketing event. The association mandate RCB to display Myntra’s logo on the upper right chest of RCB’s jersey throughout the tournament. Through this partnership, Myntra aims to be the one-stop destination for cricket fans with a host of interactive engagements - virtual meet and greet with RCB marquee players for Myntra Insiders and customers of Myntra, on-app gamification, fan contests, social media engagements, etc.
Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement. An Indian fashion e-commerce company headquartered in Bengaluru, Myntra was founded in 2007 to sell personalized gift items. The company was acquired by Flipkart in May 2014.