Myntra is now the official fashion partner for Royal Challengers Bangalore, for the upcoming edition of the Indian Premier League. Myntra will create fashion content stories for the T20 franchise besides expanding its app with various offerings.
Myntra and RCB will also create about 150 engaging videos for die-hard fans of the game under four broad themes, which will be released on RCB's social channels. This content collaboration will allow Myntra to give RCB fans a peek into the lives of their favorite cricketing icons, such as their fashion choices and various other preferences.
Additionally, Myntra will collaborate with RCB on five bespoke quirky fashion content pieces for their digital properties. The videos will be available across two of the key RCB’s digital properties, RCB Insider and RCB Bold Diaries, featuring ‘Mr. Nags’ and various other Marquee players of the team.