Online Fashion retailer Myntra’s upcoming seven day Big Fashion Festival,' is expected to see two-fold increase in traffic over the previous festive season. The sale event will be held between October 16 and October 22. The fashion major is set to offer more than 9 lakh styles from the wide collection of over 5,000 brands to its customers during the event, it said in a statement.
According to the company, 5 0 percent of the total sales during the event are expected to come from Tier II and Tier III markets, owing to the company's holistic approach to its marketing campaigns with Bollywood, Tollywood regional celebrities, along with top T20 teams. The festival will offer a specially curated selection of 9 lakh styles for consumers across the country. The region-specific collections will enable millions of consumers with diverse fashion choices, to celebrate the festive diversity of the country.
The company is also investing heavily to ensure safety and hygiene for the customers. From warehouses and fulfilment centers, to the customers’ doorsteps, there are numerous protocols on safety, which are strictly being adhered to by employees, delivery personnel, MENSA partners, brand partners, and even customers, the company said.
Overall, Myntra has integrated more than 1000 stores from close to 100 brands on its platform so far to ensure that the customers get their orders delivered to their doorstep in the shortest possible time. Giving a major boost to the omni channel strategy ahead of the festive season Myntra has partnered with a dozen new brands across categories, giving customers access to new season collections from their stores across the country