Myntra witnessed a 55 per cent jump over last year in terms of new customer acquisitions in Telangana. The e-tailer experienced higher growth in the recently concluded Big Fashion Festival as compared to the pre-pandemic period.
The retailer also witnessed an overall growth of 180 per cent from emerging non-metros of India, including cities such as Karimnagar amongst a few others in terms of new customers.
In Telangana, there were approximately 1 lakh app downloads heading into the recently concluded ‘Myntra’s Big Fashion Festival’ and about 1.5 lakh app downloads during the festive period last month.”
About 20 brands from the State are offering a selection of nearly 5,000 styles during the festive period. The brands brought to the platform the latest trends and designs for women across a diverse range of categories such as ethnic wear, jewellery and western wear, while also contributing to Myntra’s selection for men’s casual wear and kids’ wear.
Fashion preferences in Telangana are largely aligned with the general trends that have dominated the market in India this year. More specifically, these trends have been dictated by ‘work from home’ wear and the consumer shift to a lifestyle based on health and fitness.