To meet the demand ahead of the busy wedding and festive season later this year, Indian luxury silk firm, Nalli Silks, has opened its first UK store in London with support from the UK’s Department for International Trade (DIT).
The store has been set up with an investment of approximately £300,000, It spans 2,500 square feet and has 8 staff members. The firm, which previously gifted sarees to King George V and Queen Elizabeth, is expected to open more stores in London and Birmingham to serve UK customers.
This investment follows a number of positive DIT-supported Indian retail investments into the UK, including Dehli-based heritage occasion wear retailer Frontier Raas, and Mumbai-based luxury fashion house Purple Style Labs.
Established in Chennai in 1928, Nalli is a textile brand steeped in tradition. When King George V visited India in 1911, the Indian state of Tamil Nadu gifted the king a hand-crafted Kanchipuram Silk Saree from the company as a souvenir. As this was the year of the King’s coronation, Nalli wove a rich silk saree with a special coronation-themed border to mark the occasion. Similarly, Queen Elizabeth II was gifted with a Nalli Silk saree by the state of Tamil Nadu for her coronation in 1954.