In its latest S/S ’20 collection, Numero Uno plays with two macro themes – Reconnect & Empower Up. Reconnect is a crossover between nature and craft. “From sustainable designs to outdoor safari to a melting pot of mismatched craft and traditions, this collection covers the moods of outdoor safari and retro music,” notes Manjula Gandhi, Chief Product Officer of the brand. Colors in this collection range from neutrals, soft pastel pink and sea foam to an earthy palette of warm rust, olive, dark red and mango yellow.
Mix and match styles an design
The Empower Up range adopts a mix and match approach to styling and design. “Celebrating youth, individuality, diversity and self-expression, this collection is further divided into two ranges: Rebel Sport and Summer Holiday. It’s bright and youthful color palette brightens up the summer holiday mood,” she adds.
The S/S ’20 collection also includes a range of Hyper Jogg Denim Jeans. “Offering a unique combination of style, function, comfort and versatility, these jeans are perfect for youngsters,” affirms Gandhi. The fabrics used in this collection include cotton, blended woven and knits in bright checks, multicolor & mono color prison stripes, slubby textured surfaces, soft Tencel and modal blends. The collection uses stretch fabrics to add comfort. It also uses prints, like dobbies, tie-n-dye, tropical leafy floral, camouflage animal and bold textural prints.
Formal shirts give way to casual, customised styles
There is an evident shift from traditional formal shirts towards casual and fashion driven stylish shirts. “Growing internet penetration and brand awareness is encouraging customers to embrace western influences who now demand trendy shirts for every occasion. Customers are seeking more options in fabrics, colors, fit and are willing to experiment with their looks. This has led to further diversification and categorisation of shirts into semi casual, casual, denimwear, clubwear etc,” states Gandhi
“The shirts market is also witnessing increased demand for customised shirts. Retailers and brands are introducing innovative styles like the slim and skinny fits, etc.” In the next few years, the market will be driven by young corporates and millennial who are self-expressive and individualistic in their approach. “The biggest challenge for fashion forward retailers and brands would be to offer their desired fashion to these customers at attractive and affordable prices, and yet make enough profits to sustain themselves,” adds Gandhi.
Numero Uno has a deep retail penetration especially in the Northern Indian regions. The brand is further increasing its retail footprint in the eastern, southern and western regions. It retails through 240 EBOs , 600 MBOs & SIS, and is present in LFS like Shoppers Stop, Central etc. “We now plan to enter the Tier III and IV cities and other North Indian states. We also plan to expand in the Eastern, Western and Southern Indian markets,” adds Gandhi.