Expanding its distribution network, ethnic wear brand Nylangan Hindustan has launched its operations on a number of multi-brand e-commerce platforms in addition to its own e-commerce store. Nylangan Hindustan now retails online on Ogaan Market, Ajio, TataCLiQ and Ethnicity. This helps the brand to reach new customer demographics.
Nylangan has also launched its maiden women’s wear line across brick-and-mortar Ethnicity stores in a number of metro cities. The brand’s designs are designed to offer a paired-down style with casual and fusion wear options.
Priced in the mid-range, Nylangan’s collection retails Rs 1,699 ($23.35) onwards. The brand was launched last year with two collections ‘Aranya’ and ‘Wildflower’, simultaneously. It featured kurtas, loose tunics, matching separates, and dresses with subtle embroidered details and a mix of bright and neutral tones.