Designer Payal Singhal has opened a new flagship store at D7 in Mumbai to house her eponymous brand’s various lines including womenswear, menswear, children’s wear, and accessories.
The brand held a digital launch party for the store opening on September 10 as certain social distancing regulations remain that would prevent an in-store launch party. The ‘PS D7 Digital Launch Party’ on Instagram was held in collaboration with numerous fashion influencers who also posted their own photos to announce the store launch.
The store has a dedicated section for bridal wear with bridal consultations available for customers. The store launch also comes in time for the brand’s upcoming autumn collection launch.