Peter England has launched an innovative range called the Neem Tulsi collection as a part of its wellness fashion initiative. The collection includes shirts, masks, jeans, bermudas, kurtas and pyjamas powered with a patented technology called Enliven. This is a unique mixture of 100 per cent herbal Neem, Tulsi and other healing herbs that add anti-bacterial, anti-fungal properties to the range and protect against Ultraviolet rays for minimum UPF20.
Developed and perfected with years of R&D in technical collaboration with IIT Delhi, the Enliven technology, from Advantage Nature (A unit of ATPL)- Advantage Organic Naturals Technologies, is tested as per AATCC 100-2012 and AATCC183 testing standards.
Peter England introduced the concept of Wellness Fashion two years ago in a factory located in a small village in Himachal Pradesh. The making of these apparels involves ancient ways of extracting benefits from herbs, combined with new-age nano-biotechnology, to provide nature’s best in a sustainable way. Fabric for the shirts in this collection is developed under the home-made-Cotton initiative through energy efficient small scale units where the cotton is directly procured from our farmers avoiding middlemen.
Peter England has launched a digital campaign on various innovative and impactful platforms to promote this innovative collection.