Puma India plans launch a men’s innerwear range soon. The brand also plans to enhance its women’s portfolio by adding jogger pants, bra tops and jackets to the range. The brand’s performance in October-November period has been encouraging with focus on reaching customers digitally and being visible on ecommerce. The brand expects the same trend to continue in Q4.
The brands also plans to ramp up online operations. About 5-10 per cent of offline retail sales came from customer outreach programs such as pop-up stores in residential societies. It will continue to set up pop-up stores to build relationships with customers. In the next 45 days, the brand will open about 10 offline stores. It will also open several shop-in-shops with regional retail partners in Tier II and III cities.