Puma India aims to achieve a revenue of Rs 500 crore in gross merchandise value (GMV), next year on country's biggest online fashion platform Myntra,
The brand aims to scale its women’s wear offering, double down on kids’ collections and drive differentiation with unique sneaker drops on the platform. It was the first brand to go live on Myntra in 2010. The partnership started with gifting and cricket merchandise. Today, the largest, as well as the most curated Puma assortment in India is on Myntra with over twelve thousand styles listed on the platform, the companies claimed.
As the No.1 global sports brand on the platform, Puma is delivering the highest growth in the sports category, clocking over 60% post-lockdown. During the festive season, Puma grew by 253 per cent as compared to the same period last year. Closed footwear has been leading the way followed by fashion essentials like track pants, shorts and T-shirts, Myntra said.
