Global sports brand Puma has signed a three-year partnership with Indian Premier League (IPL) team franchise Royal Challengers Bangalore (RCB). As per a Live Mint report, Puma will be the official kit partner of the team from the upcoming 14th edition of the tournament, scheduled to start from April 09.
It also makes Puma the only global sports brand to be associated with IPL 2021. Puma already has an on-going association with RCB team captain, Virat Kohli. Earlier, it had sponsored IPL teams like Rajasthan Royals, Deccan Chargers (dissolved in 2012) and Sunrisers Hyderabad (SRH) during the initial years of T20 league. It is now returning to IPL after almost a decade.
Puma will have exclusive retailing rights to RCB’s take down and replica jerseys, adding pan-India merchandise reach for the franchise across retail and e-commerce channels. The collection, which will be launched on 1 April, will also include a fanwear range of polo tees, shorts, pants, flip-flops and caps.
RCB merchandise will be available at all Puma stores, on puma.com, RCB website, mobile app and the RCB Bar & Café from the first week of April. Puma will also launch advertising campaigns across media platforms.