Resortwear label Wendell Rodricks has been acquired by Purple Style Labs, which recently also acquired Pernia’s Pop Up Shop. One of the key investors in this deal is Binny Bansal, Co-Founder, Flipkart, who alongwith Anjana Sharma, Creative Director, Purple Style Labs, will look over the entire business and day to day operations.
Only a handful homegrown fashion houses have received corporate funding—such as Satya Paul, Anita Dongre, Ritu Kumar and more recently Aditya Birla Fashion and Retail Group acquired a 51 per cent stake in the Shantanu and Nikhil label. The duo launched their prêt label, S&N by Shantanu and Nikhil, with two stores in Delhi opened and more planned. For a homegrown label to have a strong pan Indian footprint such partnerships are needed
Goa-based designer late Wendell Rodricks was the pioneer of resort wear in India. He was part of a group of designers who in the '90s shaped the contemporary Indian fashion industry. He was vocal in his support to the LGBTQ+ community, and the need for inclusivity and diversity through his design. Rodricks also had a passionate interest in the weaves of his home state, Goa, and had breathed a new life into the Kunbi sari. Besides being a winner of the Padma Shri he had also been honored with France’s Chevalier dans l'Ordre des Arts et des Lettres.