Textile firm Raymond has appointed Joe Kuruvilla as the Chief Executive Officer (CEO) of Raymond Lifestyle.
Raymond Lifestyle is the flagship division of the company which includes branded textile and apparel business including brands like Park Avenue, Colour Plus, Parx, ethnix and Khadi.
Prior to joining Raymond, Kuruvilla was the Vice President - digital transformation, media and e-commerce for east Europe at Unilever. He will drive strategy, vision, and product portfolio enhancement for Raymond Lifestyle. Global market development will also be a key area of focus for him. Further, he will be responsible for digital adoption, and alignment to emerging consumer needs
Raymond’s Chief Operating Officer, Ganesh Kumar, will report to Kuruvilla and work with him to execute the transformation agenda for the business as it emerges from the nationwide lockdown due to the global pandemic. Kumar will continue to focus on internal organization, omni-channel distribution, driving operational efficiencies and enhanced process alignment. He will also lead the fabrics and garmenting businesses.