Reebok has introduced the HIIT TR. This fitness shoe answers the need for superior grip, stability, and durability across an array of workouts. The launch comes as a historic move for fitness seekers, educating them on the need for focused gear for specific workout routines. Reebok has always kept consumer needs at the center of all its product innovations.
Fitness is increasingly becoming a lifestyle choice and a standard new year resolution, and the fitness industry has also been growing by leaps and bounds. While India is constantly evolving when it comes to fitness trends, there is a lack of awareness among consumers. Many Indians confuse running shoes and training shoes and do not wear the right shoes to the gym. The fundamental reason behind this is that they are simply unaware of the effects that wrong gear can have on not just their optimal performance but also their injury post working out.
Reebok is India’s leading fitness brand. It has been constantly innovating to provide the right solutions to fitness enthusiasts across the globe. It has been Reebok’s aim to constantly educate and provide the right fitness solutions to consumers. And with upcoming launches and customer-centric innovations, the brand will continue to focus on the same.