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Relaxo Footwear’s brand Bahamas’ launches new campaign with Salman Khan

Relaxo Footwears’ brand Bahamas has launched a new TV campaign featuring Salman Khan as it looks to widen its reach, especially among the youth. The TVC aims to capture all kinds of viewers from OTT streamers, social media addicts to TV serial lovers. Khan will be seen in a quirky new avatar wherein he is effortlessly showcasing the latest footwear collection of Bahamas while propounding the concept of real fun. The idea is to combine digital wellbeing in a fun-packed manner with the new advertisement film.

The campaign will be launched across platforms like print, outdoor and digital as it looks to reach out to a large number of online and offline audience For the fiscal year 2018-19, Relaxo had posted revenue was of Rs 2,292 crore with a profit of Rs 175 crore. Relaxo is a leading footwear makes in India and sells under brands Sparx, Flite, and Bahamas. It currently has over 300 exclusive-brand outlets across the country.

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CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

With innovative collections, Lotto to focus on retail expansion in Tier II, III …

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche... Read more

Hail Women: Transforming looks with unique collections

Hail Women: Transforming looks with unique collections

Incepted in 2018, Hail Women-an online women’s high fashion professional wear startup aims to end morning wardrobe struggles of all working women. Offering an array of Western formal business attire... Read more

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