Relaxo Footwears’ brand Bahamas has launched a new TV campaign featuring Salman Khan as it looks to widen its reach, especially among the youth. The TVC aims to capture all kinds of viewers from OTT streamers, social media addicts to TV serial lovers. Khan will be seen in a quirky new avatar wherein he is effortlessly showcasing the latest footwear collection of Bahamas while propounding the concept of real fun. The idea is to combine digital wellbeing in a fun-packed manner with the new advertisement film.
The campaign will be launched across platforms like print, outdoor and digital as it looks to reach out to a large number of online and offline audience For the fiscal year 2018-19, Relaxo had posted revenue was of Rs 2,292 crore with a profit of Rs 175 crore. Relaxo is a leading footwear makes in India and sells under brands Sparx, Flite, and Bahamas. It currently has over 300 exclusive-brand outlets across the country.