Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

‘Retailers have to enhance consumer engagement by focusing on relation building and communication’

Hemant Jain, Director, KKCL

Hemant Jain“I don’t feel business will decline forever. It will decline but for a short while. Like in cricket, the game is not over if it is hindered by rains, only some overs are reduced but the score remains the same and in order to square the score players focus on hitting the ball to the boundary or over the boundary. Similarly we will have to focus on our ticket size. So if the ticket size grows maybe we will sustain but our priority should be hygiene and safety and we have to convey this message to our customers, that if you walk in to our stores it is safe. So, if we can communicate a sense of safety to our customers maybe retailers will be able to sustain their business.”

As COVID-19 is likely to lead to a huge decline in customer footfall, retailers will have to come up with new ways to run their businesses and generate profits. One of the first things that retailers should do is priortise on safety norms in their stores. “Unless customers are confident about safety in stores, they will not walk in,” said Hemant Jain, Director, KKCL at #2 webinar organized by DFU Publications-DFU LIVE in association with TRRAIN on the subject ‘Customer Centric Approach: Reaching out to the Customers, at their doorsteps?’ in the webinar on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back. “Though loyal customers will continue to visit, retailers will have to enhance consumer engagement by focusing on relation building and communication,” he added.

Focus on digital technologies, offer more variety

Jain observed currently, two sectors operate in India; the organized and the unorganized sector. “The unorganized sector has around 13.8 million family run businesses as compared to only 10 per cent in the organized sector. The sector mainly comprises a strong database of small retailers who have a good rapport with their customers,” he explained. However, these retailers need to increase focus on digital technologies. “They need to create their own websites and reach out to their customers. If customers are unable to visit stores, these retailers need to reach out to their customers through mails, Wattsapp or through their portals,” Jain said.

Retailers should also offer customers a wide range of products besides allowing them to take trial before charging them for the garment. “Besides, retailers must also offer easy exchange and alteration facilities. Unless we bring about these changes, we will not be able to sustain our businesses. We should also chart out an incentive program for store salesmen on the basis of commission on the sale made by an individual,” he opined.

Explore festive opportunities

Jain highlighted, one of the positive things to happen in future is the number of approaching festivals in the country. “We can encash on these by increasing our engagement with customers. We should reach out to them at their door step and increase our ticket size. Only if we make these changes, we will be able to sustain our businesses,” he said.

Jain doesn’t expect the fashion business to decline for long. “It will decline for a short while,” he said. “Like when a game of cricket is hindered by rains, only some of overs are reduced, similarly we will have to focus on our ticket size. Only if our ticket size grows, we will be able to sustain. But, our priority should be on maintaining hygiene and safety standards and communicating the same to our customers,” he summed up.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Apparel demand to recover in FY22: Ind-Ra

Apparel demand to recover in FY22: Ind-Ra

     India Ratings and Research (Ind-Ra) estimates a demand recovery for the apparel sector in FY22 while it expects 40-45 per cent decline in FY21 revenues. As per a Live Mint... Read more

Indian e-commerce industry to grow to $200 billion by 2026

Indian e-commerce industry to grow to $200 billion by 2026

    Indian e-commerce industry is expected to grow to $200 billion by 2026 recording double digits growth YoY, says a Financial Express report. This growth has primarily been driven in very... Read more

Amazon-Future feud sparks foreign vs local debate

Amazon-Future feud sparks foreign vs local debate

  The legal spat between Amazon.com Inc and Reliance Industries over the Reliance-Future deal has invoked a xenophobic fervor amongst watchers by sparking a foreign vs local debate. Amazon has accused... Read more

Festive sales reach 65 per cent pre-COVID growth levels

Festive sales reach 65 per cent pre-COVID growth levels

     This festive season, sales of major fashion brands touched 65-70 per cent of their pre-COVID levels. While overall trend through the COVID period was towards casual wear, consumers shopped bit... Read more

Second wave threatens post-festive demand for apparels

Second wave threatens post-festive demand for apparels

    As the second wave of COVID-19 threatens to devastate India’s top cities, consumer goods manufacturers are closely monitoring its impact on post-festive demand. Retailers of apparel, electronics and packaged consumer... Read more

Required: An urgent resizing of Indian sizing charts

Required: An urgent resizing of Indian sizing charts

    In January this year, the Kerala government introduced a ‘fat tax,’ on certain food types not suitable for consumption. The tax aims to curb consumption of unhealthy foods in India.... Read more

Apparel industry celebrates a lackluster Diwali as companies shy away from bonus…

Apparel industry celebrates a lackluster Diwali as companies shy away from bonuses

     For the Indian apparel industry, Diwali was not a fun affair as it used to be till last year. As per Apparel Resources, around 40 to 45 per cent factories... Read more

Consumer confidence to boost spending across categories: McKinsey

Consumer confidence to boost spending across categories: McKinsey

     As per a new McKinsey survey, Indian consumers’ newfound optimism would result in increased spending across categories in the months to come. The survey found most consumers have been trading... Read more

Retail sales expected to increase: Indian Terrain

Retail sales expected to increase: Indian Terrain

     In a recent media interview with exchange4media.com, Charan Narsimhan, Managing Director, Indian Terrain has said, he expects the retail industry to improve slowly and with the festive season, sales are... Read more

Puma to expand store network in India

Puma to expand store network in India

     Sportswear brand Puma plans to open around 10 brick-and-mortar stores in India in the coming 45 days as well as a number of shop-in-shops, reports Fashion Network. These Pop-up stores will... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.