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Retailers woo customers with discounts, free shipping

After closing stores to limit the spread of the COVID-19, several retailers are dangling site-wide discounts and free shipping to entice people stuck at home to shop. Nike recently sent out an email to customers offering a 25 per cent discount on everything on its website. The brand’s revenue could fall by a third during their quarter ending May 31, according to estimates from financial services firm Cowen & Co, as it reels from hundreds of store closures across the United States and in other markets, supply disruptions and the suspension of this year's NBA season due to the pandemic.

Retailers are desperate to make-up for zero foot traffic after the rapidly spreading Coronavirus forced them to close dozens - and in some cases hundreds - of stores. Nordstrom recently pulled its fiscal 2020 forecast, as did Abercrombie & Fitch and the RealReal, among others.

A slew of retailers, including LVMH's Sephora and Macy's, which closed stores across the United States earlier this week, are waiving shipping fees, or lowering the minimum amount shoppers must spend in order to qualify for free shipping.

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CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

With innovative collections, Lotto to focus on retail expansion in Tier II, III …

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche... Read more

Hail Women: Transforming looks with unique collections

Hail Women: Transforming looks with unique collections

Incepted in 2018, Hail Women-an online women’s high fashion professional wear startup aims to end morning wardrobe struggles of all working women. Offering an array of Western formal business attire... Read more

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