Women’s wear brand Rose Room after rebranding from ‘Rose Room Couture’ to ‘Rose Room’, is expanding both its retail footprint and product selection. The brand’s new bright, gold and white store houses Rose Room’s latest collection of party dresses, floaty gowns, embellished denim, and leather jackets. With spacious interior and wooden floors, the store’s design focuses on the garments and creates a tranquil environment. It also launched ‘Rose Room Jewels’ a jewellery line at its first flagship store in New Delhi. The brand will offer complimentary jewellery to add to the brand’s selection of feminine, yet edgy attire.
The brand has also partnered Rezon Luxury Silverware by Kalyani Chawla to offer a range of gift items in-store. Other recent launches include a trousseau line and collection of pant suits.
The new branding takes inspiration from Bhagwat Gita’s teaching and circle of life. The recently launched first flagship store in New Delhi will be a one-stop-shop to celebrate an occasion.