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Sale of winter apparels increase by 15-20%

As several parts of North India are reeling under the severe cold, sale of winter wear have increased by 15 to 20 per cent year-on-year in most cities. For instance, sportswear brand Puma recorded a 40 per cent growth in the sale of its winter apparels Similarly, retailers like Big Bazaar and Future Group have been able to sell their apparels at retail prices as against discounted rates sold last year. Aero Club, the owner of the brand Woodland recorded a 15 per cent-20per cent jump in sales compared to previous winter season while tier-2 town focused ‘1-India Family Mart was compelled to source jackets from other neighboring cities.

Besides, the brick and mortar shops, e-commerce players like Myntra also recorded a sale of over 4 lakh jackets from Dec 22 to Dec 25, 2019.

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