Lux Cozi has launched India’s first scented vest range for men. The vests are made from 100 per cent cotton and are designed to help people stay fresh even after a long day at work. They retain their fragrance even after continued washes. Especially during summer the refreshing scented vests will be a landmark product in the men’s innerwear category. The brand ambassador is Varun Dhawan.
Lux Cozi is the flagship brand of Lux, which manufactures more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children. Lux Industries is focusing to sustain its steady growth via creating an online presence through e-commerce besides the traditional retail formats. In terms of addressing consumers' needs the brand has always invested in innovation and automated technologies to address the ever-demanding consumer expectations. This is about procuring the best yarn from India and abroad coupled with extensive quality controls. The company has upgraded and revamped its manufacturing and marketing strategies. The plant in West Bengal is equipped to manufacture five lakh pieces of knitted products a day, one of the largest in India’s innerwear sector. The group has 950 distributors pan India.