Multi-brand fashion and lifestyle retailer Shoppers Stop is expanding its online shopping features to cater to the new shopping paradigm. The retailer witnessed 27 per cent growth in eye makeup category with other categories including skincare, fragrances, hair care, and men’s grooming registering strong sales. To cater to the required health and safety measures, the retailer has taken a number of steps like discontinuing its in-store makeup testers and make-overs. It is also developing digital methods for matching makeup to skin tone.
The business plans to extend its ‘Personal Shoppers’ service on messaging app, WhatsApp. This extension will link customers with in-house beauty advisors who will help them to shop the product selection through WhatsApp.
Shoppers Stop also plans to continue launching new brands on its e-commerce store to respond to the increasing popularity of online shopping. During the pandemic, it launched more than 150 brands digitally, including Aldo accessories, Tom Ford accessories, Gap kids, Steve Madden watches, Michael Kors jewellery, etc