Retail store chain Shoppers Stop has launched a new campaign ahead of Eid encouraging consumers to get dressed up and celebrate the festival safely within the confines of their homes. The campaign aims to keep the consumers’ spirits alive even as they continue to face the lockdown in light of the ongoing pandemic in the country.
As a part of its campaign, the retail chain has invited people to post a picture of their Eid celebrations, tagging the company and using #Selfieidi to win discounts and e-vouchers. The contest and the campaign are being run across the social media platforms of the company.
Shoppers Stop is the nation’s retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in over 44 cities, the company also operates premium home concept stores, 135 specialty beauty stores of MAC, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia. Shoppers Stop is also home to a loyalty program ‘First Citizen.’