Skechers is collaborating with internationally renowned muralist James Goldcrown to launch an exclusive collection featuring the iconic Love Wall heart design. The collection will feature Goldcrown’s colorful and inspiring prints on a range of shoes for women and girls—with the initial launch including Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, etc.
Rahul Vira, CEO, Skechers South Asia says, the collection embodies the spirit of spreading love and joy which is needed right now. The brand started on the canvas originally and later digitized the art to move it around the shoe for the perfect look. The Skechers x JGoldcrown exclusive collection for women and girls is now available at Skechers.in, select Skechers retail stores and select accounts.
James Goldcrown is a self-taught muralist, artist and photographer now based in New York and Los Angeles. Goldcrown started fashion photography at the age of 17 and seven years later filmed the documentary To Die No More about the AIDS/HIV epidemic. His instagrammable murals have achieved cult status with 50K+ #Lovewall public hashtags. Goldcrown works with brands in the lifestyle, restaurant, beauty, and fashion industries with his iconic design appearing in cities around the world.