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Torani launches new luxury ethnic collection

  

On September 7, ethnic wear brand Torani launched its latest collection ‘Dopahar’ at multi-brand luxury Indian fashion boutique Aza’s Bandra branch in Mumbai. The collection features sheer layers, embroidered sarees, and floral patterns. With a color palette of red, navy, and white, the nostalgic collection also features polka dots and striped borders.

Torani also launched a capsule collection of rainbow hued bangles designed to celebrate the anniversary of the Indian Supreme Court’s decision to legalise same sex relationships on September 6, 2018. The brand encouraged its customers to champion equality on its Facebook page as it celebrated the landmark ruling.

Torani launched womenswear and menswear lines in 2018 and forayed into children’s wear in 2019. In February 2020, Torani opened its first flagship store in Khan Market, New Delhi and also retails from its dedicated e-commerce store.

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