Trident, the global player in home textiles, has strengthened its retail presence in the country with the opening of six new exclusive showrooms for its bed and bath linen brands. The newly opened showrooms spread across 500 sq. ft each are located in Ludhiana (two showrooms), Panchkula, Pune, Solapur and Bhopal. The tally of Trident’s exclusive showrooms across India has now increased to 12.
These showrooms are a significant milestone in the company’s journey. With this expansion, the company will make its innovative, value driven offerings and affordable luxury accessible to a wider audience who are looking for great quality products by home grown brands.
Trident also indicated the company is open to collaborate with partners under the franchise model, so that the presence of Trident, pervades throughout the country.
In the spirit of ‘Vocal for Local’ & ‘Local for Global’ the company is projecting to take the count of its exclusive showrooms to 45 by the end of 2021. The company also envisages launching other products, within the segment of health and hygiene, which will be conveniently accessible across India, at competitive prices.
Trident has been steadily expanding its brick-and-mortar as well as online retail presence to meet the growing demand for home textiles products triggered by a prolonged lockdown and subsequent growing consumer interest in home decor. To cater to the evolving needs and preferences of its customers, Trident is running ‘Swatchta pe haq toh sabka hai’ campaign. Leveraging advanced technology, Trident has launched ‘Tri-Safe Family Pack,’ its revolutionary offering in bed and bath products, which has been engineered with a special antibacterial topical treatment.