Starting off in the ’70 as men’s innerwear brand, TT gradually expanded its product basket to include women’s and kids innerwear. Over the last few years, the brand launched a casual wear sub-brand ‘Hi-Flyer’ which it now plans to expand by adding new products. “This will help us deliver value to our customers,” says Sanjay Jain, Director of the brand. The brand recently launched its S/S ’20 collection which plays on myriad styles and colors. “Made from cotton, spandex, cotton poly and modal, micro modal fabrics the collection adds freshness to the brand,” says Jain.
Spanning the entire textile chain
TT started operations with the garments sector from which it moved to the backward integration of fabric, yarn and fiber. The company is now present in the complete textile chain from fashion to fibre. “This enables us to provide the right quality at reasonable prices,” Jain explains. It manufactures garments in Tirupur, Kolkata, Varanasi, Kanpur, New Delhi and Ludhiana. “For this, we use the best available technologies and machines.” TT was awarded ‘Master Brand Status’ by the CMO Council, USA in recognition of its years of good work.
Omnichannel presence to facilitate customers
Jain points out, it is important for brands to be present across all channels to suit the convenience of consumers. “Competition is increasing with many international brands entering the segment. Sluggish demand is leading to distress sales further adding to margin pressure,” he opines. TT has an omni-channel presence across 52 EBOs, 25,000 MBOs and six large format stores in India. “We plan to increase the share of online presence from one to five per cent in next two years. Expanding our presence in organised retail chains is also on the cards,” notes Jain.