Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Twills aims to be one of the top men’s garmentsbrand in India

Twills aims to be one of the top mens garmentsbrand in IndiaDriven by a passionate team of in-house designers, Twills recently launched its new spring/summer ’20 collection that offers six distinct range of shirts. “The Adventure range offers hoodies, patches and other fashion elements and the Printastic offers the entire prints range,” notes Navin Gamini, Managing Director of the brand. Similarly, “The Clean range offers the entire stripes collection; Denim Kraft offers the entire indigo collection; United offers the entire checks collections; and Celebrity range offers the entire partywear collection,” he explains. Each of these collections is a perfect mélange of fun and fashion and stands as a testament to the experience and expertise of the brand’s designers.

Marketing strategies, pricing to overcome challenges

The apparels and accessories offered by Twills not only enhance Twills aims to be one of the top mens garmentsbrandthe style quotient of men but also compliment their mood. The brand has transformed from being an early entrant in this segment to being a game changer. “We offer superior quality collections at competitive prices, and have made the best-in-class styles accessible to youth across India,” adds Gamini.

He points out the garment industry contribute majorly to business “Even big brands are venturing in this segment,” he says. However, the segment is currently challenged by the twin slabs of GST. To overcome this challenge, he advises new entrants to adopt strong marketing strategies, hire a popular brand ambassador and keep their prices competitive.

Focus on manufacturing and distribution

A value for money brand, Twills manufactures all its garments in-house through an integrated R&D centre. The brand’s main driving forces are its exclusive designs, styles and the value it adds to garments. The aim is to attain the top slot in the mid segment category. “To achieve this, we are collaborating with partners, stakeholders, vendors and end-users to predict upcoming fashion trends and market needs,” notes Gamini. The brand has also made heavy investments in its manufacturing and distribution centers to leverage customer reach.

Now, Twills aims to be the largest provider of stylish garments for men across India. “Our operational excellence and integrated business strategies empower us to become a leading garment brand in the country. Catering to the aspiring Indian male in the age group 18-40 year, the brand currently has 135 EBOs besides being present in over 3,500 MBOs and 131 large format stores across India. “We aim to expand our EBO network across India,” Gamini observes.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Government introduces new e-commerce policy draft

Government introduces new e-commerce policy draft

     The Indian government has introduced a new ecommerce policy draft which plans to appoint an e-commerce regulator to make the industry more competitive which could directly impact Amazon and Google’s... Read more

Make in India fuels revival of leather and chemical industries

Make in India fuels revival of leather and chemical industries

    The ‘Make in India’ sentiment is pervading across all Indian industries particularly leather and chemical industries which are pleading with the government to impose anti-dumping duty on import of Chinese... Read more

Online National Garment Fair scheduled in September

Online National Garment Fair scheduled in September

    The online edition of India’s biggest garment fair for domestic garment manufacturers will be organized from September 02-11, 2020. As per the Clothing Manufacturers Association of India (CMAI), organizer of the... Read more

SOCH launches omni-channel sales platform

SOCH launches omni-channel sales platform

     Mumbai-based SOCH Group has launched the first of its kind omni-channel sales platform ‘This or That’ (ToT) wherein a startup brand can showcase its products and reach out to their... Read more

Omnichannel retail, better product mix to help counter present business environm…

Omnichannel retail, better product mix to help counter present business environment

    Temporary store closures and restricted mobility caused by COVID-19 pandemic is likely to result in a 30-35 per cent in decline in retailer’s revenues for the 1.7-trillion organised apparel retail... Read more

Quicker recovery for small town retailers: Report

Quicker recovery for small town retailers: Report

     Retailers in smaller Indian cities are likely to see business recovery sooner than those in metros thanks to the limited impact of the lockdown, migration to smaller cities and better... Read more

Despite gloom, Indian apparel sales to revive by the third quarter

Despite gloom, Indian apparel sales to revive by the third quarter

    With no orders from domestic retailers for the last two months, the Indian fashion industry seems to have reached a dead end. As retailers are struggling to liquidate existing orders,... Read more

Paramount launches My Personal Safety Kit

Paramount launches My Personal Safety Kit

     Premier textile company, Paramount Group has launched My Personal Safety Kit which safeguards its consumers from coronavirus. The kit contains nine essential protective gears including: Sturdy Safety Face Shield: This shield... Read more

Siyaram’s launches anti-corona fabric

Siyaram’s launches anti-corona fabric

   Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, recently launched its anti-Ccrona range of fabric tested by WHO (World Health Organisation) approved labs to... Read more

Innerwear brand Almo launched in India

Innerwear brand Almo launched in India

     Almo Wear was launched in 2020 as an attempt to change this perception by building an innerwear experience. Bringing Italian style & minimalism to the Indian market, Almo Wear puts... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.