Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Twills aims to be one of the top men’s garmentsbrand in India

Twills aims to be one of the top mens garmentsbrand in IndiaDriven by a passionate team of in-house designers, Twills recently launched its new spring/summer ’20 collection that offers six distinct range of shirts. “The Adventure range offers hoodies, patches and other fashion elements and the Printastic offers the entire prints range,” notes Navin Gamini, Managing Director of the brand. Similarly, “The Clean range offers the entire stripes collection; Denim Kraft offers the entire indigo collection; United offers the entire checks collections; and Celebrity range offers the entire partywear collection,” he explains. Each of these collections is a perfect mélange of fun and fashion and stands as a testament to the experience and expertise of the brand’s designers.

Marketing strategies, pricing to overcome challenges

The apparels and accessories offered by Twills not only enhance Twills aims to be one of the top mens garmentsbrandthe style quotient of men but also compliment their mood. The brand has transformed from being an early entrant in this segment to being a game changer. “We offer superior quality collections at competitive prices, and have made the best-in-class styles accessible to youth across India,” adds Gamini.

He points out the garment industry contribute majorly to business “Even big brands are venturing in this segment,” he says. However, the segment is currently challenged by the twin slabs of GST. To overcome this challenge, he advises new entrants to adopt strong marketing strategies, hire a popular brand ambassador and keep their prices competitive.

Focus on manufacturing and distribution

A value for money brand, Twills manufactures all its garments in-house through an integrated R&D centre. The brand’s main driving forces are its exclusive designs, styles and the value it adds to garments. The aim is to attain the top slot in the mid segment category. “To achieve this, we are collaborating with partners, stakeholders, vendors and end-users to predict upcoming fashion trends and market needs,” notes Gamini. The brand has also made heavy investments in its manufacturing and distribution centers to leverage customer reach.

Now, Twills aims to be the largest provider of stylish garments for men across India. “Our operational excellence and integrated business strategies empower us to become a leading garment brand in the country. Catering to the aspiring Indian male in the age group 18-40 year, the brand currently has 135 EBOs besides being present in over 3,500 MBOs and 131 large format stores across India. “We aim to expand our EBO network across India,” Gamini observes.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Zodiac to continue growth through innovative designs and quality

Zodiac to continue growth through innovative designs and quality

“A lot of passion goes into the creating of Zodiac products,” says Salman Noorani, Managing Director of the premier menswear brand, known for creating shirts, trousers, suits and other apparels... Read more

Duke brings in new track wear collection

Duke brings in new track wear collection

Duke a leading menswear fashion brand brings in its latest range of yoga, fitness, leisure or even for comfortable sleep for this season. Young and full of ideas, new generations... Read more

Cool Colors to explore new aspects of fashion through retail expansion

Cool Colors to explore new aspects of fashion through retail expansion

Every year, Cool Colors, a brand from Bafna Clothing Company, launches new fashion styles that set it apart from competitors. This year, the brand launched a collection of striped shirts... Read more

Slowdown forces value retailers to hold back expansion plans

Slowdown forces value retailers to hold back expansion plans

The ongoing economic slowdown is forcing India’s top value fashion retailers to hold off their expansion plans. Faced with muted consumer demand, these players are planning to cut down their... Read more

Mufti launches five stylish hoodies

Mufti launches five stylish hoodies

Mufti, India's leading clothing and fashion brand has launched a new range of hoodies. These hoodies can be paired with blazers and jackets making it apt for any occasion. These... Read more

Ecommerce technologies changing shopping experiences across India

Ecommerce technologies changing shopping experiences across India

The world's sixth-largest economy, India also has the world’s youngest population. According to India Brand Equity Foundation, this will boost consumer expenditure in the country to $3.6 trillion by next... Read more

KandyFloss aims to be the one-stop shop for infantwear

KandyFloss aims to be the one-stop shop for infantwear

Babycare brand KandyFloss is planning big for the future. “We aim to launch all possible apparel products for kids in the age group 0-2 years,” states Bhavin Joshi, Head of... Read more

GTE 2020 to improve garment productivity and efficiency in India

GTE 2020 to improve garment productivity and efficiency in India

A platform for manufacturers and suppliers across, the 30th edition of the Garment Technology Expo is currently is being held at the NSIC Exhibition Complex in New Delhi. Comprising seminars and... Read more

Vanca to explore green fashion with new colors and prints

Vanca to explore green fashion with new colors and prints

In its upcoming S/S ’20 collection, women’s wear brand Vanca plans to use more solid colors with a generous mix of stripes. “We also plan to add more prints and... Read more

Time for Indian artisans to come forward and drive embroidery broking business

Time for Indian artisans to come forward and drive embroidery broking business

Even while the Made in India label is gaining prominence, the role of Indian craftsmen in making the world’s most beautiful catwalk and red carpet dresses is being systematically brushed... Read more

MOST POPULAR NEWS
Go to top