United Colors of Benetton kick-started the New Year by unveiling the new new edition of the Rolling Stone India magazine at its store in Ambience Mall, Gurgaon.
The magazine’s cover features the young music talent Prabh Deep in a complete Benetton look from the ebrand’s clectic Fall-Winter collection.
Benetton has a longstanding history with music, art, culture and individualism and young music icon Prabh Deep truly exemplifies that. “Benetton and Rolling Stone have been partners for a long time and we are happy to get united by music yet again with Prabh Deep sporting our iconic collection for the magazine’s first cover of the new decade,” said Sundeep Chugh, CEO & Managing Director, Benetton India
Prabh Deep shared his excitement on the special occasion. He said, “As a musician, it has been a big aspiration of mine to be featured in Rolling Stone, a magazine that is revered around the world. I am honored to be on the cover of an institution that is known for shaping culture across the globe.
It is an honor that this cover was made in association with United Colors of Benetton, a brand that is worldwide known to have empowered art, music, and culture. Benetton has been in India even before I was born, and our generation has grown up with this brand, admiring their color plays and unique fashion statements along with a very conscious stand on social causes. The cover shoot styled from Benetton’s exciting collection was extremely fun and I loved every layer of knit, colors & patterns that I am sporting on the cover.”
Benetton’s Fall-Winter collection is an amalgam of all things fashionable and colorful across apparel and accessories. This range is all about mixing up bold & bright colors, quirky prints, display of the Benetton logo and exciting patterns, all in stylish, contemporary silhouettes.