The Uttar Pradesh government is planning to launch exclusive retail outlets to market the state’s pool of ethnic products. While, a majority of these outlets would be set up in UP, stores will also be launched in other states. A standard outlet will span 100 sq. mt. at prominent markets, shopping malls, airports, railway stations etc. Under the scheme, which will be partly financially supported by the state government, any government, semi-government or private organization can apply to run these proposed outlets.
The stores will be launched under the flagship One District-One Product (ODOP) scheme of the Adityanath government. In order to promote indigenous handicrafts under the ODOP programme, the state has already been firming up alliances with organisations and companies, including ecommerce biggies such as Amazon and eBay to provide a global marketing platform to such products, which include leather goods, textiles, wood carvings, brassware, glassware, marble products, carpets etc.
Meanwhile, the products lined up for promotion in the first phase by the state comprise ethnic fabrics and textiles such as Chikan and Khadi, home decor, perfumes, carpets, leather products, handicrafts, etc.