Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

‘We also need to sanitize merchandise at regular intervals’

Vipul Mathur, Business Head, Udaan.com
Vipul Mathur Udaan“Can you move a part of your store online. Can you get to the same degree of sales without getting as many customers as you used to in stores. Is that possible? Can you do home delivery for people to feel safer. If you are an apparel retailer you might have to go places, can you avoid going there and use alternative sourcing methods. If you do all these then three things will happen: you will remain safe, employees will remain safe, customers will remain safe. Their being safe over time they can buy goods without any mishap. Practiced over time this will see business grow.”

“Our sanitization and cleanliness drives should be targeted towards saving our customers, who if infected, are likely to infect everyone else in the market. This might not only refrain our potential buyers but also stop future business from coming in,” said Vipul Mathur, Business Head, Udaan.com at #2 webinar organized by DFU Publications-DFU LIVE in association with TRRAIN on the subject ‘Getting the new transformed Store ready for Safety, Hygiene & Technology’ under the webinar theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back). “We also need to save our employees who come to work at the risks of their lives,” he added. Mathur advised both employees and customers to have faith in the safety of their place of work and if in case, the virus is present, they can bring it under control.

“A detailed note on how we can implement this has been published by the Retailers Association of India,” noted Mathur. As per this note, retailers can either use a temperature scanner at their store entrances or put up a board requesting customers not to enter their stores if they have a fever. “This will create a certain degree of confidence in customers’ mind that the store owner is conscious about preventing and spreading corona,” he explained.

Encourage serious shoppers, avoid garment alterations

Mathur also advised retailers to encourage only serious shoppers to touch their merchandise. “We also need to sanitize merchandise at regular intervals so that it can be sold for up to 25 hours. This can be done by ironing the garments at regular intervals,” he said.

Retailers should also avoid garment alterations as of now. “This will not only prevent the virus from entering stores but also eliminate the fear of the virus from the minds of customers and employees,” opined Mathur.

Mathur believes, store employees should also be thoroughly scanned for their own safety. “Their body temperatures should be regularly scanned and if found not well they should be advised to stay at home. Half the staff should be called for working in shifts and all guidelines issued by the government and RAI should be adhered to,” he added.

The RAI has issued a lot of guidelines on housekeeping like what percentage of chlorine should be used for cleaning, different methods of cleaning and mechanisms for safe disposal of gloves. “You will have to direct your employees not to share their lunch as no one knows who is a carrier,” he added.

Boost online shopping

Mathur also advised retailers to encourage more online shopping. “Udaan as a B2B portal is doing a fantastic job regarding this. Retailers can also use WhatsApp and Facebook to sell their goods online,” he said.

However, online selling raises several questions for retailers like can they move a part of the same merchandise online. “Can they achieve the same degree of sales without getting as many customers as they used to in stores? Can they deliver their products to make their customers feel safer? Can a retailer use alternate sourcing methods? If a retailer is able to achieve all of these objectives, he will be able to ensure the safety of both employees and customers. In the long run, this will help his business to grow.”

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India records biggest surge in e-commerce retail

India records biggest surge in e-commerce retail

A study conducted by Facebook India and Boston Consulting Group recently recorded the sharpest surge in e-commerce adoption across multiple categories in India compared to other markets, including China, Brazil,... Read more

350 retailers threaten to shutter outlets

350 retailers threaten to shutter outlets

Retailers of around 350 brands including DLF, Ambience Nexus, Pacific Group, Oberoi, Mantri have threatened to shutter outlets in shopping centres if their demands for rent-waivers and new rental agreements... Read more

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

The webinar #3 organized by DFU Publications-DFU LIVE on May 30 on the theme: ‘New Categories Dikhao, Sales Badhao’ (Emerging New Categories for Apparel Retailers, Post-Covid), saw experts stressing on the significant... Read more

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Euromonitor India predicts, children’s wear market for ages 0-14 years in the country is projected to grow at a compounded annual rate of 17.9 per cent from 2018 to 2023.... Read more

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

For any retailer, it is important to be compassionate towards consumer’s thoughts and feelings. With this in focus, LIVA, an ingredient fabric brand from the Aditya Birla Group alongwith MRM,... Read more

CMAI requests government to levy additional import duty on RMG imports

CMAI requests government to levy additional import duty on RMG imports

The Clothing Manufacturers Association of India (CMAI) has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal to consider levying a... Read more

India’s activewear market to reach Rs 997.8 billion by 2024

India’s activewear market to reach Rs 997.8 billion by 2024

A report titled, ‘Activewear Market in India 2019’ by ResearchAndMarkets.com, says the activewear market is estimated to reach Rs 997.8 billion by 2024, expanding at a CAGR of ~13.59 per... Read more

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to s…

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to stores

The Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back), saw experts highlighting the challenges involved... Read more

Indian apparel players gear up for the new normal

Indian apparel players gear up for the new normal

With the pandemic impacting both apparel manufacturers and retailers in India, these industry players are preparing themselves for the new normal. Speaking at a recent webinar by the Retail Association... Read more

CMAI welcomes economic package announced by the finance minister

CMAI welcomes economic package announced by the finance minister

CMAI has welcomed the measures announced by Nirmala Sitharaman, Finance Minister, especially those connected with the Government’s support to the MSME Sector – on which she focused on today. According to... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.