Kamal Kushalani, Founding Director, Mufti

“Following government directives closed all our stores and offices. Hopefully, this will be controlled in 21 days and markets open up. Both our spring/summer and autumn/winter collections are likely to be impacted as almost all production for summer is ready. We are sitting on stocks and there is no sale and absolutely no cash-flow. When markets open, we’ll have to look at demand and how much stocks are cleared. We have ordered stocks for autumn/winter which needs to be cleared without any disruption to our partners. We need to work on this together. Discounts depend on how these 21 days pan out and how much we are able to control. After that we have to look at demand and consumer sentiment and think ahead. We don’t have a plan ready as yet. Nobody has experienced anything like this before. This is not a slowdown it is a shutdown. At a time like this, government has to push up demand. But first, they need to control the spread with this lockdown. This will enable them to trickle down further spread this in itself is an achievement. Until then, uncertainty will loom making it difficult for the industry.”