Social media influencer Bhuvan Bam has launched Youthiapa 2.0 and extended his current merchandise. The Youthiapa 2.0 is targeted at the millennials and the brand is banking on affordable pricing to boost sales. The collection features a streetwear wardrobe that includes pieces such as sweatshirts, hoodies, T-shirts, and more. Youthiapa 2.0 encapsulates versatile and easy to wear pieces. The designs and the colours are targeted at the youth.
Launched in 2017, Youthiapa is India’s first platform to have store access on a YouTube channel. The brand is looking to expand its offerings and is in talks with experts to enter the fragrances segment in the coming months.