|Vipul Mathur, Business Head, Udaan on DFU LIVE Webinar#2: Consumer Bulao, Retailer Jitao!|
Speaking on, “Getting the new transformed store ready for safety, hygiene and technology”, Vipul Mathur, Business Head Udaan.com, stressed upon the need to strictly follow government guidelines to build customer confidence. He emphasized not only the safety and hygiene of customers but also our personal safety as well as the safety of retail staff is equally important. He suggested, we should minimize hand touch and feel, keep fliers with instructions that customers should only touch a garment, if interested in buying; once touched, the garments should be either ironed or the piece should be left untouched for the next two to three days to avoid virus spread.
The Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back), saw experts highlighting the challenges involved in attracting customers back to stores given the change in mindset post Covid-19. They also came up possib... Read more