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Bobby Arora, Director, Status Quo on DFU LIVE Webinar#3 New Categories Dikhao, Sales Badhao!

Speaking on the subject ‘Is Mask the new Fashion Accessory’, Bobby Arora, Director Status Quo explained instead of treating masks as a fashion accessory, it should be seen as a necessity as it is mandatory to wear a mask before moving out, “Hence, consumers will have to have six to eight masks in their wardrobe. Though it is not really comfortable to wear a mask, but we all will have to be accustomed to wearing them,” he opined. Talking about cloth and fashion masks, he said, “The N95 and surgical masks are single use masks, although meant for a purposeful consumption but are not cost effective, whereas our masks are reusable and washable. They are not only cost effective but also contribute towards a social cause as we need to secure surgical masks for critical use, considering the undersupply.”

Speaking further on the business of masks Arora emphasized, “Though it wouldn’t be right to attach any number to the business, fashion masks will add to a retailers’ revenue. These may not contribute significantly but if retailers reach out to customers with product offerings that is more of a need, it helps not only in getting the customer to the shop but also increase walk-ins and the opportunity to sell other articles.

 

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DFU webinar highlights growing demand for loungewear post Covid-19

The #3 webinar organized by DFU Publications-DFU LIVE on May 30 on the theme: ‘New Categories Dikhao, Sales Badhao’ (Emerging New Categories for Apparel Retailers, Post-Covid), saw experts stressing on the significant growth in loungewear during and post lockdown. The speakers also highlighted how masks and antivirus products could be a... Read more

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Benetton India to open 40 new stores this year

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Benetton India to strengthen fashion footwear and innerwear segments

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A simple, standardized retail policy to help accelerate India’s economic growth

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       Despite a consistent 10 per cent annual growth over the past few years, India’s retail sector has not been able to achieve the same level of growth as Malaysia and... Read more

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