Referring to loungewear Kamal Khushlani, Founder and MD, Mufti, a men’s jeans and casual wear brand observed, “It has never been a category for us, though we have athleisure in our product basket. Athleisure is a big category with 60 per cent share in consumers’ wardrobe internationally, it has also been growing in India albeit a little slowly. Now, due to the lockdown and people being stuck at home and working from home, the need for comfort clothing will definitely win over style.”

He feels, COVID-19 has set a kind of insecurity about finances in consumer’s mind therefore splurging on fashion is going to be less. “It is difficult to predict long term trend. While on one hand casual clothing may be affected but on the other consumer’s who had only formalwear in their wardrobes are going to add atheisure and casualwear, hence an opportunity there.”

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DFU webinar highlights growing demand for loungewear post Covid-19

The #3 webinar organized by DFU Publications-DFU LIVE on May 30 on the theme: ‘New Categories Dikhao, Sales Badhao’ (Emerging New Categories for Apparel Retailers, Post-Covid), saw experts stressing on the significant growth in loungewear during and post lockdown. The speakers also highlighted how masks and antivirus products could be a... Read more