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'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

24th September 2021, Mumbai:

A wedding advertisement by clothing brand Manyavar-Mohey featuring Bollywood actor Alia Bhaat is being criticized on Twitter as an attack on Hindu wedding rituals. As per a News 18 report, the advertisement questions the relevance of the ‘Kanyadaan’ practice in weddings.

Refusing to consider daughters as property, the advertisement ends with the groom’s parents also joining in on the ‘daan’ ritual, with Bhatt summarizing it should be ‘Kanya Maan,’ respecting the daughter instead of ‘donating’ her.

While the ad intends to address the sexism present in practice, and a very harsh reality of how women are treated even in modern day India, a section of Twitter sees the ad as an attack on Hindu wedding rituals by calling the practice of Kanya-daan in itself regressive.

Several even defended the practice on Twitter, while calling for a #BoycottManyavar. Others pointed out that Kanyadaan isn’t literally donating or ‘daan’ as the name suggests.

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'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

24September 2021, Mumbai:

Kapil Pathare, Director of VIP Clothing Ltd. has been presented with the "Business Excellence and National Achievers Award" by the Governor of Maharashtra, Shri Bhagat Singh Koshyari.

This award was given in recognition for his excellent contribution to the industry and ultimately the Indian Economy.

 

The event was hosted by Global India Business Forum and held at Raj Bhavan in Mumbai on 23rd September 2021.

 

“I am truly honored to receive the Business Excellence and National Achievers Award from the Honorable Governor of Maharashtra and I dedicate this award to my Late father and Ex-Chairman Shri Jaykumar Pathare.

I truly believe that the success of business personnel lies in the ability to solve the most complex challenges and also have a positive influence on the economy.

 

The pillar for our growth is laid on a foundation of innovation, customer success, and human resources. This award is a recognition to our outstanding team and incredible customers who remain the core ambassadors of the brand”, says Kapil Pathare.

Kapil Pathare has led an impressive transformation of VIP Clothing Limited and infused dynamism in the company since he took over the reins in 2001.

From a traditional manufacturer-marketer-distributor of inner-wear goods, he has been able to transform the company keeping pace with modernity and evolve as a savvy marketer.

Armed with a vision, the right infrastructure, right people, the right leadership, and the right attitude - a cumulative aggregate of factors vital to succeed and excel in the marketplace.

VIP Group, which is engaged in the manufacturing and marketing of innerwear, lingerie, readymade garments, socks, and other accessories has been continuously engaged in the branding of products and emerging its image from mass brands to premium brands. 

We need to reinforce brand trust with customers in Post-Covid scenario: Kapil  Pathare, Director, VIP Clothing - TVNews4u | DailyHunt

 

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3. Amitabh Bachchan roped in as 'VKC Group’ new brand ambassador

4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

 

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GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22
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