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Purple United Kids on its way to success

22 January 2022, Mumbai:

As a leading organization in Footwear, Apparels & Accessories, the company envisions to reach every youngster as their first choice, with a strong focus on Product, spreading network, and a firm belief in customer orientation.

Background

Purple United Sales Private Limited (PUSPL), is in the business of Sales & Distribution of Footwear, apparel, and Accessories through E-commerce, modern, and traditional trade channels.

The company is managed by a team of highly skilled and technically qualified professionals with expertise in Designing, Sourcing, Merchandising, Sales, and Business Development.

 

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Purple United Kids on its way to success

Shark Tank India: The Quirky Naari, fashion startup appeared in Episode 20

18 January 2022, Mumbai:

The Quirky Naari is a fashion startup that appeared in Shark Tank India Season 1 Episode 20. Malvica Saxena the founder of this startup, has demanded 35 lakhs in exchange for 5% share of his company in Shark Tank India.

Quirky Naari Bridal Fashion Startup in Shark Tank India - Under20s

The brand product line goes like an offering of Hand Paints Bridal Shoes, Denim Jackets, Funky Shoes, etc. as it has its eyes firmly on the fashion trends.

KEY HIGHLIGHTS

  • The Quirky Naari is a fashion startup
  • It appeared in Shark Tank India Season 1 Episode 20
  • Malvica Saxena is the founder of this startup
  • Its ask was 35 lakhs in exchange for 5% share of his company in Shark Tank India

Shoes from The Quirky Naari are here to serve discernible consumers perk up that dull, dry & drab shoe rack. The brand boasts in making quirky shoes that are sure to grab anyone's fancy & attention.

Quirky Naari Bridal Fashion Startup in Shark Tank India - Under20s

Brand bets heavy on social media outreach as it has currently 26.6k followers in its official Instagram account. 

 

 

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 Shark Tank India: The Quirky Naari, fashion startup appeared in Episode 20

Ed-a-Mamma: Initiates Caused-Based Children Clothing

 

 

20 January 2022, Mumbai:

The Alia Bhatt-led playwear-for-children enterprise launched a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children, spreading the joy of giving.

Ed-a-Mamma, a clothing brand for children, kicks off 2022 by furthering its commitment towards enabling conscious clothing and giving back to the community. 

Children's Clothing Regulations in the United States

The Alia Bhatt-led playwear-for-children enterprise launched a ‘Buy1Give1’ initiative, which will provide basic clothing for underprivileged children, spreading the joy of giving.

For this initiative, every purchase made on the website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj - a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need. 

Ed-a-Mamma caters to children in the age group of 2-14 years and is currently available on all major digital marketplaces. The brand encourages superior sustainable fashion in an affordable manner. 

Alia Bhatt, Founder of Ed-a-Mamma, said, “With Ed-a-Mamma, I set out to create a world that nurtures in children a love of nature. Knowing full well that they will look after what they love.

The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate.”

everythingexperential (The news article has not been edited by DFU Publications staff)

 

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Ed-a-Mamma: Initiates Caused-Based Children Clothing

G.O.A.T Brand Labs has purchased a 90% share in The Label Life

18 January 2022, Mumbai:

The Bengaluru-based start-up G.O.A.T Brand Labs has entered the women's western wear category by purchasing a 90% share in The Label Life, a women's fashion and lifestyle brand.

Notably, G.O.A.T. intends to expand this area with several brands. The acquisition's value has not been revealed. "We will extend the brand enormously by expanding internationally and releasing new product categories," said Rishi Vasudev, co-founder of G.O.A.T Brand Labs. By 2025, the goal is to make it one of the first direct-to-consumer (D2C) companies to have a revenue of Rs. 500 crore."

The Label Life | LinkedIn

Many Bollywood celebs dress The Label Life, which provides garments, accessories, and footwear, among other things. G.O.A.T Brand Labs has also recently invested in Frangipani, a children's clothing line, and Neemli Lifestyle, which owns the Neemli Naturals cosmetics line.

Last year, G.O.A.T secured US $ 36 million (about Rs. 268 crore) in a Series A fundraising round headed by Tiger Global and Flipkart Ventures, the homegrown e-commerce major's early-stage venture fund.

 

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G.O.A.T Brand Labs has purchased a 90% share in The Label Life

A huge data breach has been discovered at Aditya Birla Fashion and Retail Ltd (ABFRL)

17 January 2022, Mumbai:

Aditya Birla Apparel & Retail Ltd (ABFRL), India's top fashion company, has suffered a significant data breach, with over 5.4 million email addresses allegedly stolen from the Aditya Birla Group-owned platform and shared online.

In December of last year, 5,470,063 ABRFL accounts were allegedly breached and ransomed. Financial and transaction records, as well as 21GB of ABFRL invoices, are claimed to be included in the hacked database. ShinyHunters, a hacking collective, has made the supposed database public.

The incident was confirmed by ABFRL, which said it is investigating an information security breach involving unauthorised access to its e-commerce database. There has been no operational or business impact, according to the company's representative.

"As a precautionary move, the company has reset all client passwords and enabled OTP-based authentication, as well as taken further steps to secure access to customer and employee information," he stated. Cyber security specialist Rajshekhar Rajaharia has also tweeted about it and shared details.

GoDaddy Confirms Data Breach: What Customers Need To Know

According to sources, the claimed database contains sensitive customer data such as names, phone numbers, addresses, dates of birth, order histories, credit card information, and passwords stored as MD5 hashes.

Employee information, including payment information, religion, and marital status, is reported to have been exposed in the data breach. Have I Been Pwned, a data breach tracking website informed some impacted customers of an ABFRL account breach?

The ransom demand made by the hacker gang was purportedly turned down, and the material was then made public on a famous hacking forum.

ShinyHunters got access to the ABFRL database for several weeks, according to a report by RestorePrivacy.

According to the allegation, the information reportedly compromised included complete names, e-mail addresses, birth dates, physical addresses, gender, age, marital status, pay, religion, and more for ABFRL employees.

Server logs and vulnerability reports for ABFRL Indian apparel labels American Eagle, Pantaloons, Forever21, The Collective, Van Heusen, Peter England, Planet Fashion, and Shantanu & Nikhil are among the information.

It is also reported to contain ABFRL client data, hundreds of thousands of invoices, as well as the company's website source code and server statistics. "We tried to get in touch with ABFRL," Gadgets 360 said.

They dispatched a negotiator, but he was only stalling (the offer was more than reasonable for a 'US $ 45-billion company').

So we decided to release everything for you guys, including their well-known divisions like Pantaloons.com and Jaypore.com," the hackers wrote in an 11 January post. The specific sum required for payment, however, is uncertain.

 

 

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A huge data breach has been discovered at Aditya Birla Fashion and Retail Ltd (ABFRL)

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