14th September 2021, Mumbai:
Global apparel retailer Levi’s opened a new store at DLF Mall of India, Noida The store design features cutting-edge digital upgrades, brings to life omnichannel capabilities, and enables consumers to immerse themselves in brand experience across customization, fit and style. Spread across about 3400 sq ft, the store will house the brand’s premium collections, collaborations and will be the home of India’s largest Tailor shop experience.
The store will help consumers customize their Levi’s® pieces truly their own with patches, embroidery, paneling, and distressing. The state-of-the-art Printshop allows for customized t-shirts with a range of seasonal, brand, and collaboration-based personalization’s available.
Levi Strauss & Co is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company design and markets jeans, casual wear and relates accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Straus & Co.’s reported fiscal 2019 net revenues were $5.8 billion.
The American clothing company started its operations back in India by forming a wholly-owned subsidiary known as Levi’s Strauss India Ltd in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better store and consumer experience in 2021.
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