Levi’s to refresh 25 percent store network in India every year
13th October 2021, Mumbai:
American fashion retailer Levi’s plans to refresh around 25 per cent of its store network every year. The brand aims to take its total store count in the country to 600 in the next few years, affirms Sanjeev Mohanty, Senior Vice-President and Managing Director-South Asia, Middle East and Africa.
Levi’s beat third quarter estimates globally with demand for denims holding steady and pent-up demand for fashion apparel helping drive sales. In India, too, the company did well by renovating existing stores and adding larger outlets, besides appointing actress Deepika Padukone as its brand ambassador and launching a new collection in collaboration with her.
Levi’s denim category is growing faster than overall apparel growth. It plans to resize and relocate 100 of its existing stores to Hyderabad, Mumbai and many other locations across India.