'Me N Moms' on an expansion spree

'Me N Moms' on an expansion spree

24 November 2021, Mumbai:

Me N Moms is continuing with its vigorous geographical expansion plan in the country. The children’s and maternity wear retailer currently has 135 stores operational in 69 cities of India and will inaugurate 20 more soon in another seven cities.

The brand plans to set up 200 stores by the end of this fiscal, which will be both company-owned and franchise shops.

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The brand is the country’s only label that offers products in every category of childcare and mother care which is available across all Me N Moms outlets and also in more than 10,000 leading baby stores and chemist shops across the country.

The baby care and parenting sub-brand MeeMee launched in 2007 offers a large variety of products in different categories including skin and oral care, feeding, infant utility accessories, travel, nursery, toys, fashion, and maternity.

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The brand has a unique franchise model, where the store is handed over to the franchisee after the setup is put in place and sufficient training is given. This gives autonomy to the franchise owner while at the same time it ensures that they do not compromise on quality. The products undergo rigorous tests before being put on sale.

How Franchising is a Proven Business Model for Retail Expansion?

 

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