The Pant Project saw a 30% increase in sales in its first year, selling over 10,000 trousers

The Pant Project saw a 30% increase in sales in its first year, selling over 10,000 trousers

19th October 2021, Mumbai:

The Pant Project, a bespoke e-tailor company, had a 30 percent increase in sales month over month in its first year, selling over 10,000 trousers throughout the country.

The brand sees a lot of room for development in the future years, with a goal of 1 million consumers and a revenue target of Rs 100 crore ($13.2 million) in the next three years.

To meet its goals, the Pant Project intends to expand its online presence while also creating physical storefronts and pop-up shops.

Dhruv Toshnniwal, the company's founder and CEO, stated in a statement on the company's development and expansion plans, "The last year has been an amazing adventure for us."

We want to expand our existing product offering and create a range of women's apparel in response to the overwhelmingly positive reaction to our custom-made pants.”

“We aim to be acknowledged as India's #1 D2C apparel brand, proudly serving and having altered the face of direct-to-consumer shopping and given the tailoring business a new push by digitizing the entire experience,” he said.

During the Covid-19 epidemic in India in October 2020, The Pant Project created a full-service e-tailor solution for custom-made trousers for men around the country.

Trousers - Wikipedia

 

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