Aneeth Arora’s Pero launches new collection in international stores

01 September 2021, Mumbai:

Expanding its international distribution network, AneethArora’s sustainable fashion and lifestyle brand Pero launched new collection ‘Mini’ for autumn/ winter 2021 in stores in Italy, Japan, and the US.

As per a Fashion Network report, the brand launched a number of pieces from this collection in multibrand boutique in New York It launched a range of dresses and jackets at Soho in New York.

The brand continues to retail from a number of boutiques in Japan. In Italy, Pero has launched its new collection at Bertinotti Lecco in Lombardia and Simona Boutique in Finale Ligure.

Pero’s new collection features bright and bold tartan textiles, embellished with delicate knot work and hand-embroidery. The collection has a colour palette of neon yellow, navy blue, and magenta and features tailored coats, loose tunics, and other brand garment staples.

Little Pero dolls are hidden inside the collection’s overcoats and also feature as tactile appliqués on loose tops. This season, Pero linked up with illustrator Richard Gomes to create a number of dolls, including oversized doll bags, based on Gomes’ drawings.

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