As a part of its wide range of clean, pastel looks, apparel brand Jovi launched ‘The Red Moon’ collection. The collection honors womanhood through sindoor, crimson chaadar, surkh mehndi, and amber kaanch bangles, highlighting the soft feminine and fierce side of women to protect their self worth and self respect.
The collection also emanates brand mulmul, a light, delicate, and breathable cotton texture that is ideal for summer, especially in India’s scorching temperatures, because it quickly absorbs moisture and keeps the body temperature cool. It takes colour well and becomes milder with each wash.
Jovi is a global platform that appreciates art, supports Indian women weavers, and enjoys style, fashion, and sustainability. Their designs are inspired by the team’s innovative instinct, and curiosity, and are handcrafted in Jaipur. Recently, Jovi Fashion celebrated three years of operations.
