Allen Solly names Sania Mirza as first-ever Womenswear Brand Ambassador
03 October 2025, Mumbai
A part of Aditya Birla Lifestyle Brands Limited (ABLBL), Allen Solly has tapped renowned tennis player and global style icon Sania Mirza as the first-ever brand ambassador for Allen Solly Woman.
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This collaboration signals a bold new era for the brand, focusing on confidence, individuality, and self-expression through fashion.
A true pioneer both on and off the tennis court, Mirza has inspired millions worldwide with her career. She is the recipient of the Major Dhyan Chand Khel Ratna Award (2015), India's highest sporting honor, and the Padma Bhushan (2016), the nation’s third-highest civilian award, among other accolades.
Beyond her athletic accomplishments, Mirza has become a fashion icon, effortlessly mixing athleticism with elegance. This makes her an inspiration for modern women who strive for success while embracing their unique personal style. Her unique blend of confidence, style, and individuality perfectly reflects what Allen Solly stands for.
This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression, says Richa Pai, Chief Business Officer, Allen Solly.
Allen Solly has always been a leader in encouraging people to express themselves freely. The brand champions confidence and style for today’s women, adds Mirza.
Allen Solly Womenswear has long been a trailblazer in redefining fashion for Indian women.
From introducing professional workwear to curating chic casual wear that embodies youthful energy and offering one of the largest collections of handbags, the brand celebrates the individuality of today's confident, dynamic, and unapologetically self-assured women.
The brand plans to soon release a new campaign film featuring Sania Mirza to highlight this partnership and unveil a fresh message for Allen Solly Womenswear.
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