Ethnix targets retail growth with a new store in Thane

26 September 2025, Mumbai 

Building on Raymond’s more than 100 years of heritage in premium textiles, the brand's ethnic wear division, Ethnix by Raymond, is increasing its reach with a new flagship store at Viviana Mall, Thane.

Ethnix currently operates over 100 exclusive business outlets across India, offering Indian and Indo-Western ensembles that celebrate meticulous craftsmanship and cultural continuity. The brand provides a complete wardrobe solution for every significant event - from weddings, festivities, and pujas—with regal sherwanis, classic bandhgalas, versatile kurtas, and festive bundis.

The brand is framed as a tribute to Raymond’s enduring legacy. SL Pokharna, President -Corporate Commercial & Logistics, Raymond Group, emphasizes, Raymond has been a part of every milestone in people’s lives. Ethnix is a tribute to that legacy, modern heirlooms crafted for today’s discerning families.

Ethnix by Raymond focuses on dressing not just the groom, but his entire family and entourage -including fathers, brothers, and cousins- demonstrating an understanding of generational style and evolving preferences. With its ready-to-wear offerings available in over 70 cities across India, the brand successfully blends tradition with accessibility.

Amit Agrawal, Group CFO, Raymond Group, notes, Ethnix by Raymond redefines ethnic wear with premium ready-to-wear collections that are now available across the country.

LATEST FASHION NEWS