Fabindia strengthens presence across Tier II, III cities

07 November 2025, Mumbai 

Fabindia is strengthening its presence across India, with a notable emphasis on Tier-II and Tier-III markets. These smaller cities are showing growing demand for authentic, purpose-led lifestyle brands.

Sumit Arora, President –Apparel, Fabindia, shares, the brand is reaching consumers - who value culture, quality, and conscious consumption - through a balanced mix of company-owned stores and a strengthened franchise model. Internationally, Fabindia continues to explore markets with an affinity for Indian craftsmanship while also prioritizing digital expansion to ensure accessibility beyond physical retail.

For decades, Fabindia has led the ethnic wear market, relying on its elegant styles, quality, and commitment to sustainability. In a market crowded with competitors, the brand maintains its top-player position by successfully evolving from fashion into holistic categories like home, wellness, and personal care. Arora emphasizes that the brand is winning over all generations, from Boomers to Gen Z, by doubling down on innovation, rich storytelling, and omnichannel expansion.

Fabindia's success in staying ahead relies on its authenticity and legacy of craftsmanship. The brand stays rooted in genuine craft and long-standing partnerships with artisan communities across India, Arora states, contrasting their approach with trend-driven labels. Their products are made in their ‘purest form,’ using decades-old traditional techniques.

The brand boasts an extensive retail footprint with over 350 stores in India, complemented by an international presence in select locations like Dubai, Italy, Singapore, and Mauritius. Online, Fabindia is available across major platforms, including Myntra, Amazon, and even quick commerce apps like Zepto and Instamart.

Fabindia's production ecosystem supports India’s artisan communities, prioritizing natural fibers, ethically sourced materials, and environmentally friendly processes. By promoting slow production, ensuring fair wages, and fostering a circular approach, Fabindia creates products that are socially and environmentally responsible, offering a diverse range of categories rooted in Indian craftsmanship and natural living.

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