Max Fashion launches new campaign featuring actress Kalki Koechlin

15 September 2025, Mumbai 

Max Fashion has launched a new campaign titled 'How New Is Your New?' featuring actress Kalki Koechlin as its brand ambassador.

Read our latest issue

The campaign's core message is to redefine what ‘new’ means in fashion, making it a constant and accessible experience for consumers, rather than a seasonal one.

REFER

The campaign aims to provide new drops and styles every week. This positions Max Fashion as a brand that consistently offers fresh and trendy clothing, allowing customers to regularly update their wardrobe.

The campaign encourages consumers to find their own version of ‘new.’ This could be a bold new print, a festive outfit, or simply the joy of trying an unexpected style.

Fashion Guru

It emphasizes that fashion is a journey of discovery and reinvention. It is being promoted through a comprehensive 360-degree media plan, including digital platforms like Instagram, YouTube, and Connected TV, as well as traditional channels like print media and in-store activations.

The campaign aligns with Max Fashion's overall vision to ‘democratize fashion’ by offering global trends at affordable prices to a wide audience, including young families and millennials.

Visit for more

It highlights Max Fashion's commitment to keeping its offerings fresh and relevant for a modern, fashion-conscious audience. It's a strategic move to reinforce the brand's leadership in providing accessible and trend-driven fashion on a weekly basis.

LATEST FASHION NEWS