Metro Brands forays into athletic footwear with launch of MetroActiv

07 November 2025, Mumbai 

India's leading footwear retailer, Metro Brands has launched MetroActiv, a dynamic, multi-brand retail destination marking its most ambitious entry yet into the dedicated athletic footwear category. Following the successful introduction of global brands like Foot Locker, Fila, and New Era, Metro Brands is now expanding its portfolio into the core sports performance segment. MetroActiv is designed to inspire India to get active and represents the next evolution in how the country experiences sportswear through accessibility, expertise, and community.

Built on Metro Brands’ retail excellence, MetroActiv aims to make premium, multi-branded athletic sportswear more accessible nationwide. The new concept blends a diversified product assortment with expert guidance and a connected fitness community. Each store functions as an experiential hub, offering footwear, apparel, and accessories from top global performance brands such as Nike, adidas, Puma, Asics, Skechers, and New Balance, catering to running, training, lifestyle, and outdoor performance needs.

The initial rollout phase will debut physical stores in Indore, Dehradun, and Jodhpur, complemented by the launch of the e-commerce platform metroactiv.com. Ranging from 3,000 to 6,000 sq ft, these stores are designed as vibrant, high-energy arenas. The e-commerce platform enhances this experience with integrated wellness tools like a Calorie Counter, Nutrition Tracker, and BMI Calculator, creating a seamless, connected ecosystem for consumers.

A core differentiator is the highly trained team of ‘Pacers’- performance advisors who provide authentic fitness expertise and product guidance in every store. Community engagement extends beyond shopping through collaborations with local running clubs and fitness groups, hosting city 5K runs and in-store activations.

Nissan Joseph, CEO of Metro Brands, states, MetroActiv represents the natural evolution of our commitment to innovation. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift.” With this launch, Metro Brands aims to become the most trusted name in athletic sportswear retail, reinforcing its commitment to leadership in the footwear and athleisure segment.

LATEST FASHION NEWS